The Sharjah-based developer Alef Group – a pioneer in developing premier lifestyle communities, destinations and experiences through investment and strategic joint ventures – recently organised a media tour of Al Mamsha, Sharjah’s first fully walkable community project, the first phase of which is set for delivery by the end of December 2020 as per the Project Execution Plan (PEP).
The AED 3 billion Al Mamsha project is strategically located beside 88 shops and an extensive range of residential and active retail and leisure districts.
Up to 62% of the flagship project’s Phase I has been completed, while 41% of Phase II, which consists of 927 housing units, has been accomplished and the handover is projected to start by the beginning of June 2021.
His Excellency Issa Ataya, Managing Director, Alef Group, said: “The tour organised for audio-visual and print media representatives came within the framework of promoting the various stages of the iconic project and its execution plan which is running at full tilt as per the highest quality specifications, in order to come up with a unique real estate product boasting premium services that fulfil the aspirations of all our stakeholders.”
Ataya underlined the significant role played by media in communicating the rewarding and dynamic nature of real estate to the public.
“Media is a strategic partner to expand successful culture, playing a crucial role in forming and reflecting public opinion, especially with regards to directing new investors towards purchasing a certain property in strategic locations in the emirate, for medium- long term investments,” he said.
“The investment landscape in Sharjah is flourishing and wooing investors from inside and outside the country thanks to the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, which are aimed at establishing an investment-conducive real estate ecosystem underpinned by stimulating, supportive and rewarding laws and facilities that drive economic growth, and raise the emirate’s profile as a business destination of choice.”
Ataya added: “The Emirate of Sharjah has fully realised the importance of the real estate sector and its direct and indirect impact on the rest of economic sectors and platforms, driving prosperity and development, and ultimately ensuring decent life for Emiratis and residents alike. Therefore, resilient laws and legislation have been introduced to guarantee and protect the rights of foreign and local investors.”
Ataya believes that the real estate boom now witnessed in the emirate is the result of the synergy and concerted efforts made by various government departments and agencies concerned, to establish an integrated business environment where diverse real estate products are being launched in a way that caters for the divergent needs of Arab and foreign investors.