Alef Group shines on UAE’s main OOH Locations with its promotional campaign revolving around the real estate developer’s newest project in Sharjah Mamsha designed for premiere lifestyle experience and communities. The company offers this through investments and strategic joint ventures in Sharjah and beyond. Al Mamsha is the first fully walkable community in Sharjah that brings together modern living, retail and leisure in an upscale pedestrian-friendly and technology-wise environment.
The campaign reflects vibrant urban vibes that highlights value such as family, public realm, connected living, retail and dining. The ad visual also shows that “Al Mamsha is offering Studio, 1,2,3 Bedroom residences starting from AED 287000” which is a very attractive price. The campaign also symbolizes peace and belonging in a new living experience located in “The Heart of New Sharjah”. It Positions the residency compound as a place you can call home. The visual also informs audiences that additional details can be gathered from almamsha.ae. The campaign included photographical demonstration of families enjoying their leisure time together. The campaign is considered to be a new one that was published in the second week of June as hoardings and billboards distributed across both Sharjah and Dubai.